H.264 licensing for Flash Lite for OEMs

Via embeddedflash – ” Flash Lite 3 (and now 4) can be customized to support h.264 video but the license for h.264 needs to be purchased separately by OEMs”. H.264 has a different licensing structure for devices and internet users. For non PC type devices, h.264 licenses is free upto 100K units and it costs $0.2 per unit upto 5 million units and $0.1 per unit after 5 million units. They cap the royalty at $5M for 2009-2010.

If you are planning on using Flash Lite with h.264, you’ll have to consider these costs.Often times third party vendors optimize the codec for a chipset and charge additional royalty. OEMs should consider these costs also for BOM calculation.

March 10, 2010  Tags: , , ,  Posted in: Flash Lite, Mobile   No Comments

Flash Platform Seminar Held at Arena Multimedia Chowringhee !

Yesterday was my first debut seminar in India. The subject – “Flash Platform on mobile devices”.This was also the probably the first Flash Platform seminar in Kolkata covering the various aspects of Flash, including the Flash mobile platform. The 2 Hours free seminar, consisted of :

  • Introduction to Flash Platform
  • A brief history to “How and why Flash made it this far – smart vector graphics”
  • A treat for the eyes – “Augmented Reality demostration from ge.ecomagination.com“
  • About the Open Screen Project
    • Videos from Vimeo.com
    • Adobe’s commitment to mobile market
    • The Open Screen Project partners
  • Flash Player Runtime - (Flash Lite and Flash Player 10.1)
  • Introduction to Adobe Device Central
    • Hands-on Building a simple mobile content in Adobe Flash Cs3 and testing on Adobe Device Central.
    • Demos of pre-built Flash Lite content (wallpaper,screensaver,game)
    • Awareness of existing market of Flash Lite.
    • About Flash Lite supported phones in the market.
  • Flash Player 10.1 – Desktop to mobile transition
    • Videos From various sources on Flash content:
      • Flash Player 10.1 on Nexus one
      • Flash Player 10.1 and Motorola
      • 3D on mobile platform and Flash Player 10.1
      • Beating the barriers - Flash on iPhone and iPad
  • A wrap up with brief on  Flex and AIR and how they will be participants in the Flash mobile evolution.
  • A Demo of the “Flex Store” application.

Due to some unplanned reasons it could be advertised too much. But judging by the responses i expect to see a much larger crowd in the next time. :)

March 7, 2010  Tags: , , , , , , ,  Posted in: Events & Seminars   No Comments

Data Centric Development for Flash Player 10.1 using Flash Builder 4 on Android Device

Sujit Reddy demonstrates using Flash Builder 4  for data centric development for Flash Player 10.1. The application developed here is consuming data from a Data Management Service destination of LiveCycle DS (LCDS) and so any changes to the data on the mobile devices is pushed to all other clients viewing the same data . the concept is very much like real-time push with RTMP , only in this case its using LiveCycle DS. Its basically a online mobile purchasing app. Very nicely done though :) . You can read in details here at Sujit Reddy’e blog.

March 4, 2010  Tags: , , , ,  Posted in: Actionscript 3.0, Air, Android, Flex, Mobile   No Comments